Why most agencies fail small businesses

The problem with traditional agencies isn't quality. It's overhead. When you're charging $3,000/month, most of that pays for account managers and project coordinators, not actual work.

The math is simple. A mid-size agency might have ten clients. Each client gets an account manager who spends maybe a third of their time on that account. Add a project manager, a strategist, a writer, a designer. Now you have a team of four or five people, each spending a fraction of their time, producing work that a single focused operator could produce in a few hours a week.

The client pays for all of it.

Small businesses are the worst fit for this model because they can't afford the overhead and they don't get the economies of scale. A $10M company can amortize agency overhead across a bigger revenue base. A restaurant or dry cleaner can't.

The answer isn't cheaper agencies. It's different infrastructure. That's what we built.