the journal

notes from the studio.

Practical writing on websites, online presence, and everyday AI. No jargon, no hype, nothing we wouldn't say across a table.

Local services ·

What SEO actually means for a local business

SEO for a local business is five jobs, done every month. Here is what each one is, what it costs elsewhere, and what you can skip.

Method ·

How we build custom sites and run the marketing for $500 a month

A custom site plus ongoing marketing usually costs tens of thousands a year. Why ours costs $6,000, what is included, and who it is not for.

Method ·

Custom website or Squarespace and Wix: an honest comparison

Website builders are fast and inexpensive, and for some businesses they are the right call. Where they fall short for a business that wants to grow, and what custom gets you instead.

Local services ·

Your Google Business Profile is your real front door

For most local searches, customers see your Google Business Profile before your website. Here is what to fix first and what to keep doing.

Local services ·

How to show up when your customers ask AI

More customers ask ChatGPT, Gemini, and Google's AI Overviews for recommendations. What these systems read, and what a local business can do about it.

Method ·

Why we don't build on WordPress

WordPress runs about 40% of the web, and a well-built WordPress site can be excellent. Why we build custom instead, with the data and the trade-offs.

Method ·

Why your website still matters, and why its age matters too

Social media, Google profiles, and AI answers all send customers to the same place to decide. What a website does that nothing else can, and what an old one costs you.

Local services ·

Website Redesign in Savannah: The Best Cleaners Case Study

The full Best Cleaners case study: how a website redesign in Savannah, GA helped a local laundry business get found, earn trust, and convert strangers into customers.

Local services ·

Savannah Summer Local SEO: Capture Heat Season Searches

Local SEO Savannah playbook for summer: Google Business Profile updates, seasonal content, and mobile-first design to capture heat-season search traffic.

Method ·

5 Web Design Mistakes Killing Coastal Georgia Businesses

The five web design mistakes Georgia small businesses make most — and how Savannah and Coastal Georgia companies can fix them before they cost customers.

Local services ·

Local SEO Savannah: Show Up When Neighbors Search

Local SEO in Savannah, GA: how a boutique design studio helps small businesses show up in Google and get found when their neighbors search nearby.